Students studying the Major Sports Event Management MasterClass Course will benefit from the following:

• Face to face training in our London venues provides the ideal opportunity for interaction with your Facilitator
   
• Expert tuition from sports event industry professionals
   
• Small groups with strictly limited numbers provide a unique and excusive, premium learning experience
   
• Benefit from learning through interactions with your class colleagues who bring different perspectives and experiences to the classroom sessions.
   
• Face-to-face learning provision offers the opportunity to receive information, timely feedback, mentoring and coaching from the course Facilitator.
   
• You'll be gaining experience in one of the world's most famous cities with London renowned for staging successful high-volume, high-profile sporting events

During your Major Sports Event Management MasterClass Course you will study the following topics:

• Nature of Major Sporting Events
  • the importance of cultural awareness for international sports event management
  • global sports event trends
  • working with major and international sports organisations and associations
  • contemporary issues that affect major sports events e.g. political, economic, cultural
     
• Forming a delivery vehicle & programme management
  • Creating a Governance structure (Functional Areas required)
  • Managing key stakeholders (Funders, Government, Local Authorities, sponsors etc.)
  • Choosing locations and developing suitable venues (choosing new build or existing)
  • Programme Management (setting out key planning milestones)
     
• Building a workforce
  • Paid staff
  • Suppliers (sourcing & managing)
  • Volunteers (sourcing and managing)
     
• Commercial Opportunities
  • Sponsorship rights/packages / Broadcast rights
  • Ticket sales
  • Merchandising
  • F&B.
     
• Brand & the Spectator Experience
  • The importance of brand – creating a story/message/theme
  • Spectator experience and managing fans expectations and behaviours
     
• Operations 
  • signage - getting it right
  • health and safety
  • risk management
  • transport 
  • crowd management 
  • working with outside stakeholders i.e. police, local authorities
  • environmental issues
  • technology

Getting involved!

• working the global sports event circuit
• other opportunities in the major sporting event industry

Your Major Sports Event Management Course fees include:

• Registration, Tuition and Certification 
• Access to digital  copies of course presentations on completion of your course 
• Certification - MasterClass in Major Sports Event Management  Awarded by The Event School London 

The following entry requirements apply:

• Minimum age: 18
• Competent English Language skills (comprehension and spoken)
• Existng event planning or venue management or sports management experience