Certificate in Festival Management - Summer Course

Students studying the Festival Management Course will benefit from the following:

 

• Face-to-face training provides the ideal opportunity for interaction with your Facilitator 
   
• Expert tuition from industry professionals
   
• Small groups with strictly limited numbers provide a unique experience
   
• Become part of our Alumni and receive updates on volunteering, internship, work experience and employment opportunities from our extensive event industry network
   
• Site visits to London event venues 
  
   
• Enjoy learning from interactions with your fellow students who bring different perspectives and experiences to the classroom sessions.
   
• And last but not least! You'll be gaining experience in one of the world's most famous cities. London is renowned for innovation and staging amazing festivals and cultural events

During your Festival Management London Course you will study the following topics:

 

The Festival Industry

• Defining festivals and cultural events
• The role of an event manager for festivals and cultural events
• Industry working conditions and work ethics
• Aptitude for event planning
• Developing and updating knowledge and skills
• Festival and cultural event associations and organisations
• Finding and progressing in festival and cultural event careers
• Festival and cultural event trends

 

Festival Feasibility

• Feasibility factors for festivals and cultural events
• Establishing event goals and objectives
• Setting criteria for event success
• Identify required resources
• Applicable legalities and permissions

 

Cultural Policy and Planning

• Definitions of national and local cultural policies and frameworks
• Influence of policy on the practices applied by cultural events managers.

 

WHS and Risk Assessments

• Preparing a risk assessments 
• Contingency planning 
• Health and safety considerations
• Planning for the weather
• Identifying when emergency services are required and planning for emergency service requirements 

 

Festival Components

• Entertainment and attractions 
• Headline acts
• Enhancing the visitor experience
• Understanding the basics of curating and exhibitor requirements
• When accommocation is required - hotel, hostel, camping sites

 

Venues and locations

• Conducting venue and location research
• Securing venues and locations 
• Attending viewings - what to look for, what to ask
• Conducting viewings - what to showcase
• Outdoor locations and temporary structures
• Creating outdoor event "footprints"and allowing for "flow"
• Creating spaces for exhibits, performances or visitor experiences

 

Festival and Event Planning and Coordination

• Setting dates - what to consider
• Creating planning timelines
• Working with checklists
• Developing itineraries, run sheets, function sheets and event programmes
• Developing and managing budgets
• Event management systems
• Technology for event management
• Crowd and queue management
• Planning and managing traffic and parking
• Site security
• Managing VIP and celebrity requirements (perfomers or attendees)
• Event managers responsiblities during:

Event build-up

Event opening - your role "on-the-day"

Event break-down

Post event activities

 

Coordinating Services for Festivals

• Types of festival and cultural event suppliers
• Sourcing and selecting suppliers
• Basics of contracting
• Coordinating and monitoring supplier activities

 

Promoting Festivals

• Online presence
• Social media
• Traditional marketing
• Ticketing and registration

 

Festival Evaluation

• Measuring festival and cultural event sucess
• Capturing customer and stakeholder feedback
• Making recommendations for future event improvements

 

Relationship Management

• Who are the major stakeholders in Festival and Cultural events
• Effective stakeholder communication
• Working with clients
• Approaches to resolving conflict

Your Festival and Cultural Event Management London Course fees include:

 

• Expert tuition
   
• Venue/location site visits (subject to availability)
   
• 12 weeks post-course support
   
• Alumni community membership - with volunteering and employment updates and opportunities
   
• Access to course resources on completion of your course 
   
• Certificate in Festival and Cultural Event Management from The Event School London 

The following entry requirements apply:

 

• Minimum age: 18
• Competent English language skills (comprehension, reading, written and spoken)

One of the benefits of your festival management course is the knowledge you gain from site tours to London event venues . We provide the opportunity to see what life as an festival and cultural event manager entails when conducting site visits to popular London locations.

 

Past course students have undertaken site tours of some of London's premier event venues including the event spaces at:

Winter Festival Hyde Park

Taste of London Festival

ExCeL London,

The Crystal,

Wimbledon,

London (Olympic) Stadium, 

The ArcelorMittal Orbit,

Queen Elizabeth Olympic Park,

London Aquatic Centre, 

Tower Bridge,

The Ritz London,

Queens House,

Cutty Sark 

The Orangery at Kensington Palace

The Savoy

The Wallace Collection

Sunborn Yacht Hotel

Old Marylebone Town Hall

Silver Sturgeon

Lords MCC Cricket Ground