Networking is the cornerstone of success in the event industry. Whether you're just starting out or looking to advance your career, building a strong network can open doors to new opportunities, provide valuable insights, and help you stay ahead of industry trends.
"Connecting expands possibilities - in work and in life - for ourselves as well as for others."
Here’s why networking is vital and how you can effectively build and maintain a professional network.
Benefits of Networking in the Event Industry
Opportunities for Collaboration: Networking connects you with like-minded professionals who can become collaborators, partners, or even mentors. These relationships can lead to joint ventures, partnerships on projects, and other collaborative efforts that enhance your career and business prospects.
Access to New Clients and Jobs: Many event planning opportunities arise through word of mouth and personal recommendations. By expanding your network, you increase your chances of hearing about new job openings, client leads, and freelance opportunities that may not be advertised publicly.
Industry Insights and Knowledge: Networking with industry professionals keeps you informed about the latest trends, best practices, and technological advancements. This knowledge is crucial for staying competitive and delivering top-notch service to your clients.
Personal and Professional Growth: Engaging with a diverse group of professionals allows you to learn from their experiences, gain different perspectives, and develop new skills. This continuous learning process is vital for personal and professional growth in the fast-evolving event industry.
Support System: Building a network also means having a support system of peers who understand the challenges and demands of the industry. They can provide advice, encouragement, and assistance when you need it most.
Networking Strategies for Beginners
Join Professional Associations: Become a member of professional organisations such as the International Live Events Association (ILEA), RSVP Luxury Events, NAWP or Meeting Professionals International (MPI). These associations often host networking events, webinars, and forums where you can connect with industry leaders and peers.
Leverage Social Media: Use platforms like LinkedIn, Instagram, and Twitter to connect with industry professionals. Share your work, engage with others’ posts, and participate in online discussions. LinkedIn, in particular, is a powerful tool for professional networking and showcasing your expertise.
LinkedIn: Create a comprehensive and professional LinkedIn profile. Join industry groups, participate in discussions, and share relevant content. Connect with professionals you meet at events and maintain active engagement on the platform. Here's a few LinkedIn Tips
Instagram: Use Instagram to showcase your event planning work through photos and videos. Follow industry influencers, engage with their content, and use relevant hashtags to increase your visibility within the event planning community.
Twitter: Follow industry leaders, participate in Twitter chats, and share industry news and insights. Twitter is a great platform for staying updated on real-time industry developments and engaging in conversations with professionals worldwide.
Follow Up and Stay in Touch: After meeting new contacts, be sure to follow up with a personalized message or email. Maintain regular contact through social media interactions, emails, or occasional meet-ups. Building a lasting relationship requires consistent effort.
Attend Industry Events: Participate in conferences, workshops, trade shows, and other industry events. These gatherings are excellent opportunities to meet influential professionals, learn about the latest industry trends, and showcase your expertise.
Plan Ahead: Research upcoming industry events and plan which ones to attend based on your interests and professional goals. Look for events that attract the types of professionals you want to connect with.
Be Prepared: Have your business cards ready, polish your elevator pitch, and be prepared to talk about your work and what you’re looking for in a networking opportunity. Being well-prepared helps you make a strong impression.
Engage Actively: Participate actively in sessions, ask questions, and engage with speakers and other attendees. Networking is not just about collecting business cards but building meaningful connections through genuine interactions.
Follow Up: After the event, follow up with the people you met. Send personalized messages referencing your conversation, connect on LinkedIn, and explore opportunities to meet again or collaborate.
Here are a few suggestions:
Networking is an essential skill in the event industry that can significantly impact your career trajectory.
By actively engaging in networking activities and building strong professional relationships, you position yourself for success and growth in this dynamic field.
So, take the initiative, reach out, and start building your network today!
