Breaking into the event management industry requires not just passion and enthusiasm, but also practical experience. Volunteer work or internships can provide that crucial experience, but convincing an employer to offer these opportunities involves a strategic approach.
Here’s a guide to help you secure volunteer work experience or an internship in event management:
1. Understand the Industry
To start, immerse yourself in the event management industry. Familiarise yourself with different types of events, key players, industry trends, and the skills required. This foundational knowledge will enable you to have informed conversations with potential employers and show your genuine interest in the field.
Here's a few links to help you explore the event industry:
2. Identify Potential Employers
Create a list of target companies and organisations. Look for event planning agencies, non-profits, corporate event departments, and venues that regularly host events. Use LinkedIn, industry associations, and online directories to build your list of potential employers.
A great way to find out about industry employers is to look at websites for events that are specifically for the event industry. Look at the menus for exhibitors and speakers to see "who's who" in the event industry.
Here's a few shows to look at:
3. Craft a Tailored Resume and Cover Letter
Develop a resume that highlights your relevant skills, experiences, and any coursework related to event management. Your cover letter should be tailored to each employer, demonstrating your understanding of their needs and explaining how you can add value to their team. Highlight any relevant experiences, such as organising school, community or work events, volunteering at local festivals, or managing social gatherings.
4. Highlight Transferable Skills
Event management requires a range of skills, including organisation, communication, multitasking, and problem-solving. Highlight these skills in your resume and cover letter. Even if you lack direct event management experience, showcase how your previous experiences have equipped you with these transferable skills.
5. Network Within the Industry
Networking is crucial in the event management industry. Attend industry events, webinars, and local meet-ups to connect with professionals. Join professional associations and participate in online forums. Networking can lead to valuable connections and potential referrals.
Nervous about networking? Here's a guide to help from Indeed:
And one from us!
6. Offer to Volunteer
Volunteering is a great way to gain hands-on experience and demonstrate your commitment. Reach out to organisations and offer your assistance for their events. Volunteering not only provides practical experience but also helps you build relationships within the industry. Make sure to emphasise your willingness to help with any aspect of event planning, from setup to teardown. Charities and community events often need event volunteers so try approaching them to see if they need support with their events.
Here's a few to try:
7. Showcase Your Enthusiasm and Passion
Employers want to see that you are genuinely passionate about event management. Share your enthusiasm in your cover letter and during interviews. Discuss any relevant projects or personal experiences that sparked your interest in the field. Your passion can be a deciding factor for employers considering you for a volunteer or internship position.
8. Maintain a Professional LinkedIn Profile
Having a professional, up-to-date LinkedIn profile is essential. This platform is widely used by employers and industry professionals to find and vet potential candidates. Ensure your profile includes a professional photo, a compelling summary, and detailed descriptions of your relevant skills and experiences. Join industry groups, follow key companies, and engage with content related to event management. A strong LinkedIn presence can help you make connections and increase your visibility to potential employers.
If you need convincing about the importance of LInkedIn for aspiring event managers, you need to read this article: https://www.eventschool.london/post/the-power-of-a-strong-linkedin-profile-for-a-thriving-career-in-the-event-industry
9. Prepare for Interviews
If you secure an interview, prepare thoroughly. Research the company, understand their past events, and be ready to discuss how you can contribute to their success. Practice common interview questions and prepare to showcase your skills and enthusiasm for event management.
10. Follow Up Professionally
After submitting your application or completing an interview, follow up with a thank-you email. Express your continued interest in the position and reiterate how you can contribute to their team. Professional follow-ups can leave a positive impression and demonstrate your commitment.
11. Seek Feedback and Adapt
If you don’t secure a position right away, don’t be discouraged. Seek feedback from employers to understand how you can improve your application or interview approach. Use this feedback to adapt and enhance your strategy for future opportunities.
Top Five Ways to Stand Out When Applying for Work Experience
Tailored Applications: Customise your resume and cover letter for each employer, highlighting your relevant skills and understanding of their specific needs.
Professional LinkedIn Profile: Maintain an up-to-date LinkedIn profile with a professional photo, compelling summary, and detailed experience. Engage with industry content and join relevant groups.
Relevant Experience and Skills: Showcase your transferable skills and any relevant experience, such as organizing events or volunteering, that demonstrate your capabilities.
Networking: Actively network within the industry through events, webinars, and professional associations to build connections and gain referrals.
Willingness to Adapt: Demonstrate your flexibility and willingness to accommodate different schedules, including evenings and weekends, to show your commitment and readiness to support events at any time.
Securing volunteer work experience or an internship in event management requires a combination of industry knowledge, tailored applications, networking, enthusiasm, and adaptability.
By understanding the industry, identifying potential employers, crafting compelling resumes and cover letters, maintaining a professional LinkedIn profile, and demonstrating your passion and flexibility, you can increase your chances of landing a valuable experience.
Remember, persistence and a positive attitude are key as you navigate your path into the event management industry. Each interaction and experience brings you closer to your goal of building a successful career in this dynamic field.
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