Electives - Group B
Your Course Unique to You
One Year Higher Diploma Course
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Choose one elective from Group B
GROUP B ELECTIVE CHOICES
GROUP B ELECTIVE SUMMARIES
LEADERSHIP AND MANAGEMENT
Your leadership and management elective studies support your event management skills as you'll develop a knowledge and understanding of organisational functions that every event manager should be familiar with. Learn about
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building productive working relationships
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operational planning and management
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human resource planning and management
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about business strategy and development managerial effectiveness
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project management principles
BUSINESS MANAGEMENT
Your Business Management elective studies develop a knowledge and understanding of business functions that every event manager should be familiar with. Learn about:
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using different communication channels with your clients and within a business
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why systems, policies and procedures are important and how to develop them
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business strategy
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human resource management
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innovation in business
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project management principles
PRINCIPLES OF MARKETING
Your Marketing elective studies support your event management skills as you'll develop a knowledge and understanding of the marketing functions that every event manager should be familiar with. Learn about
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market segments and identifying opportunities for new products/services
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how to exploit new market opportunities
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how competitor activity may affect projected sales performance, and
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how to use market analysis to inform market strategy development
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how legal, regulatory and ethical requirements relate to the business of selling or marketing