INTERNATIONALLY AND INDUSTRY RECOGNISED
Our Advanced Diploma in Event Management is internationally and industry recognised and
Endorsed by Training Qualifications UK - the most contemporary and creative Awarding Organisation in the UK.
Join our six-month programme for a highly practical alternative to university, preparing you for entry into the world of events or further study. With extensive face-to-face classes in London, your course offers live event planning and extensive practical experience from one of the world's leading event destinations - London's international exhibition, conference and event centre, ExCeL London.
INTERNATIONALLY AND INDUSTRY RECOGNISED
A Highly Practical University Alternative - Personalised with Specialist Elective Choices
Are you ready to kickstart a career in sports event management? Our intensive 6-month sports event management course is the best practical option in London, providing students with expert advice, practical experience, and invaluable industry sports event industry connections. With live events and world-class training, The Event School London provides the tools and skills you need to succeed in the sports event industry. Join us today and discover what it takes to be a successful Sports Event Manager as we prepare you to become a sought after graduate in the dynamic world of local, national or global sporting events.
ADVANCED DIPLOMA IN SPORTS EVENT MANAGEMENT
START DATES & DURATION
29 September 2025
​​Duration: 6 Months
​London Classes & Activities Sep-Feb,
Virtual Assessment Support in March​​
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Applications close 2 months prior to course start date or when classes fill
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ENTRY REQUIREMENTS
UK & International Students
Minimum Age: 21
Competent English Language Skills
Degree or 3 Years Work Experience
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COURSE FEES
Total Fees: £9,250
​Deposit: £500
For Fee Subsidies of up to 30%
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​Scholarship Applications Close 30 April
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Fees are subject to change.
RECOGNITION
Internationally &
Industry Recognised​
IDEAL FOR
Graduates wanting to add a specialism to their existing qualification with practical experience
Career Changers seeking comprehensive practical skills and knowledge to support entry into the sports event industry
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Junior Event Planners or Sports Industry Professionals who wish to gain a qualification, and benefit from learning structured sports event planning methods & approaches
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International applicants wanting to add British experience and certification to their CV or portfolio
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FACE - TO - FACE TRAINING
With so much of our lives now spent online, our full-time students prefer an 'in-real life' learning experience.
That's why our full-time courses offer extensive face-to-face training in London. Between Sept to Feb, expect to take 20 weeks of in-person classes and activities generally scheduled over 3 days per week
STUDENT FINANCE
Confirm your course place with a £500 deposit. UK students can pay their remaining fees one month prior to course start date or on a payment plan over 18 months. International students pay their remaining fees one month prior to course start date.
ASSESSMENT
Assessment varies per unit and elective, but generally, apart from knowledge based online quizzes and short online tests, your assessment will take the form of assignments, reports, portfolios, practical and observations.
HIGHLY PRACTICAL
The sports event industry is highly practical - and so are our full-time courses! Vocational Education is all about learning by doing and our programmes are designed around experiential learning principles.
COURSE STRUCTURE
CORE EVENT
PROGRAMME
12 Units
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These are your core sports event management subjects
ELECTIVES
ONE-TO-ONE
CAREER MENTORING
To ensure you receive personalised care when it comes to exploring and deciding on future career paths, you'll have a dedicated Mentor from the Sports Event Industry
PRACTICAL
TRAINING
Extensive practical training
supports and reinforces theory
Just like working in the sports event industry, our students love to get hands-on!
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Whether it's attending an industry event to build product knowledge or learning how to conduct venue searches or create lcoation plans, we think the more practical the better!
PLAN & DELIVER
A LIVE EVENT
Your class will plan, deliver and evaluate a live event.
Because we believe the best way to learn how to plan events from start to finish is to do it!
INDUSTRY PRACTICE
UK STUDENTS
Optional practical opportunities often arise for UK students to undertake work placements, volunteering and paid work in events.
(International students are generally unable to undertake paid or unpaid work in the UK on visas or entry restrictions that apply when studying up to 6 months.)
COURSE CONTENT
Tailor your programme to suit your personal learning and career goals with specialist electives.
Choose 3 electives to make your programme unique to you!
Unit 1. The Sports Event Industry
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Introduction to the Sports Event Sector
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Overview of the sports event industry in the UK and globally.
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Understanding market dynamics and the economic impact of sports events.
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Role of Sports Event Managers
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Examination of the daily responsibilities, working conditions, and ethical considerations specific to sports event management.
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Sports Event Associations and Organisations
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Key global and regional sports event associations and how they influence the industry.
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Trends in Sports Events
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Identifying and analysing emerging trends in sports events
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​​Unit 2. Feasibility Studies for Sports Events
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Conducting a Feasibility Study for Sports Events
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Introduction to Feasibility Studies: Foundational aspects of conducting a feasibility study tailored for sports events
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Establishing Goals and Objectives
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Setting Goals: How to set realistic, clear, and measurable goals for sports events aligned to broader organisational objectives.
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Key Performance Indicators (KPIs)
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Defining Success Metrics: Define and implement key performance indicators to measure the sports event success.
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Monitoring and Adjusting KPIs: Strategies for monitoring KPIs throughout the event lifecycle and adjusting as needed
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Unit 3. Planning and Managing Sports Events
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Legalities and Permissions
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Understanding the specific legal requirements and permissions needed for hosting sports events.
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Planning and Coordination Skills
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Event planning skills, techniques, tools, and resource management for sports events.
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The event readiness plan
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Budgeting and Financial Management
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Event budgeting and financial strategies for sports events.
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Live Sports Event Execution
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Build-up, delivery, and breakdown of sports events.
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Enhancing Participant and Spectator Experience
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Techniques to enhance the experience for participants and spectators, including accessibility and crowd management.
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Sustainability in Sports Events
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Introduction to sustainable practices in sports events.
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Event Evaluation
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Assessing sports event success and areas for improvement
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Developing evaluation and recommendation reports
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Unit 4. Event Production and Technical Services
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Production Needs: Specific needs for lighting, audio-visual services, pyrotechnics, special effects, rigging, and staging in sports contexts.
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Infrastructure: Managing temporary structures and utilities at sports venues
Unit 5. Venues and Vendors for Sporting Events
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Sourcing and Coordination: How to source and coordinate with vendors, suppliers, and contractors specifically for sports events.
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Venue Selection and Management: Criteria for selecting and coordinating venues and sites for various types of sports events.
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Contracts: Key considerations in contracting venues and vendors
​​Unit 6. Workplace Health, Safety & Security for Events
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Health & Safety for Events - Legislation and Good Practice
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Risk Assessment for Events
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Identifying and Analyzing Risks
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Developing Risk Mitigation Strategies
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Monitoring and Reviewing Risk Management Processes
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Event Security, Crowd Management, and Anti-terrorism
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Developing a Health and Safety Plan
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Technology and Innovation in Event Safety
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​Unit 7. Technology for Events
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Operational Technology
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Utilising digital platforms and technology to enhance planning and operational efficiency.
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Technology for Enhancing Experience
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Innovative technologies to improve both participant, stakeholder and spectator experiences.
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Unit 8. Managing Events as Projects
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Introduction to Managing Events as Projects
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Event Project Initiation - Phase 1
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Event Project Planning - Phase 2
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Project Scheduling Tools
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Event Project Execution - Phase 3
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Event Project Performance Monitoring - Phase 4
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Event Project Closure - Phase 5
Unit 9. Marketing and Stakeholder Relations in Sports Events
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Sports Event Marketing and PR
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Techniques for effectively marketing sports events and managing public relations.
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Sponsorship and Partnerships
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Strategies for attracting and managing sponsorships and partnerships specific to sports events.
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Building Relationships
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Skills in stakeholder engagement, client consultation, and managing relationships with VIPs, elite athletes and celebrities.
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​Unit 10. Corporate Hospitality and Catering Options for Sporting Events​
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Fundamentals of Corporate Hospitality
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Understanding Corporate Hospitality, Designing Hospitality Packages, Client Management and Satisfaction
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Catering Management for Sporting Events
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Catering Options and Planning, Quality and Supply Chain Management, Innovative Catering Trends
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Unit 11. Specialist Sports Event Management
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Deep dives into managing specific types of sports events
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Research project, planning events for two specific sports events
Unit 12. Professional Practice
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Live event planning and delivery
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Live event attendance and reflection
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Unlock Your Event Management Potential
With Live Event Practice
During your course your class will plan, deliver and evaluate a live event. You'll gain valuable hands-on-experience planning an event from start-to-finish.
Plus UK students have optional opportunities to undertake industry practice ensuring you gain exposure to a range of events and/or venue types to enhance your CV and portfolio and to start building your sports and event industry network.
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GAIN REAL WORLD EXPERIENCE
...and Earn as you Learn!
In addition to the sporting event practice included in your programme, we'll share a range of opportunities (voluntary and paid)
that you can sign up for to enhance your experience or to earn as you learn.
INDUSTRY EVENTS
& NETWORKING
Our management and teaching team are well connected in the sports and event industries and we offer students regular opportunities to meet and mix with sports and event industry professionals.
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While some of these opportunities are facilitated in our virtual world, many of the events take place in London - developing our students social and personal development, as well as professional networking and communication skills. Ideal attributes to support your competitiveness in the job market.
EMPLOYMENT OPPORTUNITIES
PAID WORK IN EVENTS*
Work in events. Students have access to our online "Opportunities Board" where we post
part-time opportunities for paid work during the course, and full-time opportunities for post course employment.
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We also offer guidance and mentoring during tutorials on CV preparation, LinkedIn profiles,
job search and interview skills.
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*Paid work opportunities for UK Students
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VOLUNTEERING
& WORK EXPERIENCE*
Gaining hands-on experience and exposure to industry ways of working is one of the benefits of studying in London.
We share industry experience opportunities with our students including:
- work experience
- volunteering
- internships
- workplace observation
- workplace shadowing
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*Volunteer and work experience opportunities
for UK Students
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THE PRACTICALITIES
COURSE VENUES
Training in Venues on London's Royal Victoria Docks, E16 1AA
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Closest Station: Custom House
On the Elizabeth Line or DLR
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Main Theory Venue: Novotel London Excel
TERMS & BREAKS
Our 6-month programme is made up of two terms and one term break.
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​Start late September
Term Break at Christmas
Finish late March
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Classes and activities in London take place between September to February.
Assessment Support (Virtual) and Final Submissions (Digital) take place in March
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​International Students please note the start and end dates of the course classes are scheduled to allow time to arrive and depart the UK within a 6-month Standard Visitor Visa Duration.
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ATTENDANCE PATTERNS
In-person classes are generally scheduled 3 days per week.
​Face-to-Face Classes are supported by:
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+Venue Showcases & Site Tours
+ Networking & Industry Excursions
+ One-to-One Career Mentoring
​+ Supportive Online Materials
+ Live Event Planning and Delivery
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