ADVANCED DIPLOMA

D001. The Event Industry, Trends and Best Practice

 

This module provides a comprehensive overview of the global events industry, offering students the knowledge and skills to analyse industry structures, market trends, and best practices.

 

Students will learn how to:

• Understand the structure of the events industry – Identify key sectors, professional roles, and industry standards.

• Analyse emerging trends in live, hybrid, and virtual events – Examine how evolving technologies and audience preferences are shaping the industry.

• Interpret sustainability and ethical considerations – Assess the impact of responsible event management and industry-wide sustainability initiatives.

• Evaluate industry best practices through case studies – Study successful event models to understand operational excellence.

• Stay informed on legal and compliance frameworks – Gain knowledge of laws, policies, and regulations affecting event coordination.

• Utilise information sources for professional development – Learn strategies for ongoing learning and staying updated with industry changes.

 

Provides an in-depth understanding of the global events industry, equipping students with the knowledge to interpret trends, evaluate best practices, and stay informed about key industry developments.

​

D002. Event Planning Components & Processes

 

This module develops students' knowledge of the foundational processes and components that contribute to successful event management.

 

Students will gain the skills to:

• • Understand event production requirements – Analyse key elements involved in delivering different types of events.

• Summarise event component needs – Identify and define technical, operational, and logistical requirements.

• Develop structured work schedules – Learn how to outline key activities, interdependencies, and timelines.

• Integrate safety, risk, and sustainability considerations – Examine how industry professionals ensure compliance and responsible event management.

 

Provides a strong theoretical understanding of how events are structured, managed, and executed within professional industry frameworks.

 

D003.  Venue & Vendor Search and Coordination

 

Selecting appropriate venues and coordinating suppliers is crucial to successful event delivery. This module provides students with the expertise to assess, compare, and understand venue and vendor selection processes.

 

Students will gain knowledge in:

• Venue sourcing and selection criteria – Evaluate key factors such as location, capacity, amenities, and accessibility.

• Contract negotiation and legal considerations – Understand essential contractual elements when working with venues and suppliers.

• Vendor management and procurement processes – Learn how event professionals identify and work with suppliers for services such as catering, AV, and production.

• Site inspections and feasibility assessments – Understand how venues are assessed for suitability based on event objectives and requirements.

 

Ensures students have a comprehensive understanding of the venue and vendor landscape within the events industry.

 

D004. Event Health, Safety, Security, and Risk Assessment

 

Health, safety, and risk management are integral to professional event management. This module explores how industry professionals ensure compliance and mitigate risks in various event environments.

 

Students will gain skills to:

• Understand health and safety legislation in event management – Learn about industry regulations and health and safety responsibilities.

• Assess and evaluate risk factors – Explore risk assessment methodologies and strategies for identifying potential hazards.

• Examine security and emergency planning protocols – Understand crowd management, security procedures, and emergency response frameworks.

 

Provides a detailed understanding of how professionals ensure events are safe, secure, and compliant with the applicable standards.

 

D005. Event Stakeholder Engagement and Experience Optimisation

 

Successful events depend on strong stakeholder relationships and audience engagement. This module focuses on strategies used to enhance attendee experience and optimise stakeholder interactions.

 

Students will learn how to:

• Identify key stakeholders in event management – Understand the roles of clients, sponsors, suppliers, media, and attendees.

• Develop effective stakeholder engagement strategies – Examine approaches used by event professionals to manage relationships and expectations.

• Analyse techniques for enhancing audience experience – Explore methods used to create immersive, impactful event experiences.

• Measure event success and stakeholder satisfaction – Learn how data analysis and feedback are used to evaluate events and drive improvements.

 

Provides a strong theoretical foundation for understanding audience engagement and stakeholder relationship management in the events industry.

D006. Professional Practice 1: Event Attendance, Reflection, and Evaluation

 

Gaining industry exposure is essential for understanding real-world event dynamics. This module encourages students to critically evaluate live, hybrid, and virtual events.

 

Students will develop the ability to:

• Attend industry events and observe professional practice – Gain exposure to real-world event environments.

• Critically analyse event structures and execution – Evaluate how different events operate and the strategies behind their success.

• Write professional event evaluations – Learn how to document observations and provide structured assessments.

• Apply insights to professional development – Use industry exposure to refine career goals and deepen industry knowledge.

 

Helps students bridge academic learning with practical industry insight, enhancing their ability to assess and analyse professional events.

​

D009. Event Concept Development: Pitching, Theming, and Design Innovation

​

This module explores the creative and strategic elements involved in developing unique and impactful event concepts. Students will gain insights into industry approaches to event design, theming, and storytelling while learning how to effectively pitch concepts to clients and stakeholders.

 

Students will learn how to:

• Develop compelling event concepts – Understand the principles of creative ideation, theming, and experiential design.

• Apply design thinking and innovation – Explore how technology, cultural trends, and audience engagement shape modern event experiences.

• Craft and deliver persuasive event pitches – Learn how to present and communicate ideas effectively to stakeholders and clients.

• Balance creativity with feasibility – Analyse logistical, financial, and practical considerations when developing event concepts.

 

Students will have the opportunity to apply these skills by developing and pitching an event concept for a real-world event, receiving feedback from industry professionals.

 

D010. Event Promotions

​

Effective promotions are essential to the success of any event. This module provides an in-depth understanding of promotional strategies, audience engagement techniques, and digital marketing approaches used to attract attendees and enhance event reach.

​

Students will gain knowledge in:

• Understanding event audience dynamics – Learn how to analyse target demographics and tailor marketing efforts accordingly.

• Utilising multi-channel promotional strategies – Explore traditional and digital media, including social media campaigns, influencer collaborations, and PR tactics.

• Maximising event branding and messaging – Examine strategies for creating a strong, consistent event identity across all touch points.

• Measuring promotional success – Learn how to assess the effectiveness of marketing campaigns using data analytics and audience insights.

 

As part of this module, students will apply their learning by contributing to the promotional strategy of a real event, working within a live marketing framework.

 

D011. On-site Event Coordination and Delivery

​

Executing an event requires precision, adaptability, and strong coordination skills. This module focuses on the operational and logistical aspects of event delivery, including supplier management, staff coordination, and problem-solving in real-time event environments.

​

Students will learn how to:

• Understand the operational requirements of live events – Gain insight into key logistical considerations, from set-up to post-event breakdown.

• Coordinate event teams and suppliers – Learn about roles, responsibilities, and effective communication for seamless event execution.

• Manage on-the-day challenges – Develop problem-solving skills to handle unforeseen issues and ensure smooth event delivery.

• Implement post-event procedures – Understand the importance of event breakdown, evaluation, and reporting.

 

Students will have the opportunity to gain hands-on experience by participating in the coordination of a live event, applying theoretical knowledge to real-world scenarios.

 

D012. Professional Practice 2: Live Event Planning, Delivery, and Evaluation

​

This capstone module integrates all elements of event management, allowing students to apply their skills through involvement in the planning, execution, and evaluation of a live event.

​

Working on a live event concept given to their class, students will develop the ability to:

• Contribute to live event planning, promotions and delivery processes 

• Engage in event delivery – gain first-hand exposure to the complexities of live event operations.

• Critically evaluate event outcomes – use structured evaluation frameworks to review event effectiveness and areas for improvement.

• Reflect on professional growth and industry readiness – analyse personal and team contributions, applying key learnings to future event management roles.

 

This final module ensures students graduate with live event planning experience for their CV or professional portfolio.